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  • Olympic marketing 2021: Chando challenges China’s beauty standards featuring female Olympic athletes July 30, 2021
    On July 12th, when its 20th anniversary coincided with the Olympics Games, Chando, a Chinese beauty brand, released a short video promoting their new high-end Moisturizing Series cream and a surprise gift box made in collaboration with Tmall. (Read more about TMall Heybox). With the slogan “自然而燃 ” (Burn naturally), Chando plays on the idiom: […]
    Sofya_Manager
  • Neiwai: China market case study of a women-empowerment lingerie brand July 29, 2021
    Neiwai is a Chinese lingerie brand launched in 2012 with the aspiration to create lingerie & loungewear that free wearer’s bodies and minds. The lingerie brand started only selling online and now has grown into a well-established brand with a full range of leisure-wear lines. Now Neiwai has over 110 stores covering more than 30 […]
    Daxue_Writing
  • Shared wardrobes in China: Fashion flop or next frontier in China’s circular economy? July 29, 2021
    According to Euromonitor data, the retail scale of China’s apparel market in 2019 reached 2.19 trillion yuan, a year-on-year increase of 5.29%. China’s fashion market is huge and has maintained a growth trend in recent years. China Commercial Industry Research Institute predicts that China’s apparel market will reach 2.4 trillion yuan in 2021. As the […]
    Daxue_Writing
  • INSBAHA x Sanxingdui Museum campaign: Marketing “antique” products to Gen-Z July 26, 2021
    On July 12th the Chinese make up brand INSBAHA (原色波塔) released their new collaboration with the Sanxingdui Museum (三星堆博物馆) on all their Chinese social media accounts. INSBAHA is a make-up brand founded by a Chinese cosmetics company, Proya Cosmetics (珀莱雅), which targets ‘health nuts and trend lovers.’ The Sanxingdui Museum is located near Chengdu and […]
    Sofya_Manager
  • Yin jewelry, redefining the gold jewelry market in China July 25, 2021
    Yin jewelry (隐) is a Chinese jewelry brand created in 2014 by two Chinese women. Starting out as a niche independent designer studio on Taobao at first and then Tmall, Yin jewelry is now working towards a mass-market brand. The brand’s concept is to create and sell “timeless, subtle and gold jewelry”. Download our report […]
    Daxue_Writing
  • Manner Coffee: From one roadside store to nation-wide, how this boutique coffee shop has expanded throughout China July 23, 2021
    The coffee market in China continues to grow at a tremendous pace, with a variety of shops testing out different business models in this industry. But after the rise and fall of Luckin, the sudden rise of instant coffee like Coffee Pls, and a myriad of foreign players like Starbucks, a simple and humble Manner […]
    Daxue_Writing
  • Feminism in Chinese marketing: How brands are empowering Chinese women July 21, 2021
    After a long history of favoring males, currently feminism in China is gaining momentum and many brands utilize it in their strategy, promoting feminism in Chinese marketing. What does China’s feminism movement entail? China’s feminist movement has three mayor demands: to make visible the household work that women do and to redistribute it; equal opportunity […]
    Daxue_Writing
  • A glimpse into the universe of China’s video streaming platforms July 20, 2021
    As of the end of 2020, China boasted about 989 million Internet users and an internet penetration rate of about 70.4%, way above the worldwide average of 59%. Chinese users mostly access the internet via their mobile device: Indeed, according to Statista, in 2020, about 98.6% of them surfed the web using their smartphones. Thus, […]
    Daxue_Writing
  • The Chinese cruise industry: Where gambling, family time and adventure come to meet July 19, 2021
    The global cruise industry is a growing market. Between 2009 and 2019, the global industry grew on average 5.28% per year. It hence increased its total passengers from 17.8 million in 2009 to 29.7 million in 2019. The Chinese cruise industry plays an important role on an international level, with Chinese consumers being the second […]
    Daxue_Writing
  • Beijing announces a third-child policy to tackle China’s ageing population, here are the economic implications July 18, 2021
    On May 31st 2021, China announced the introduction of its third-child policy, concluding its previous two-child policy set in 2016. Facing a dwindling young labour force and rising elderly population, China’s third-child policy was implemented in hopes of reviving the country’s current demographic crisis, with last year leading to just 12 million babies born in […]
    Daxue_Writing