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  • China’s education crackdown: Disrupting the private tutoring sector October 14, 2021
    In mid 2021, the central government’s decision to suspend for-profit tutoring came as a shock to many. Besides provoking fundamental changes in the lives of children and parents, the ban of off-campus education services has destabilized many companies throughout China. Consequently, both families and the country’s education industry need to re-orientate after China’s education crackdown. […]
    Daxue_Writing
  • The crackdown on plastic surgery ads in China: Balancing the beauty economy with surgery scandals and deaths October 13, 2021
    In September 2021, Chinese state media called for stricter regulations on plastic surgery ads in China, mentioning its excessive pervasiveness and false claims. In the last decade, China’s aesthetic medicine experienced a period of steady growth, driven by rising consumer disposable income, enhanced consumer awareness and the emergence of hedonic values. Chinese aesthetic medicine market […]
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  • The fall of Evergrande: How the Chinese economy might be affected by the possible bankruptcy of this real-estate giant October 12, 2021
    Evergrande Real Estate Group was established in 1997 in Guangzhou, China. In 2016 it had more than 500 real estate projects in China in more than 180 cities, which made it the world’s largest real estate company. The group is also engaged in investment in sports parks, electric vehicles, and has stakes in food and […]
    Daxue_Writing
  • Prada’s back-to-back game-changing campaigns: What drives a luxury brand from cat-walk to wet market? October 12, 2021
    On September 24th, 2021 Prada introduced its spring 2022 women’s wear collection through two synchronous fashion shows in Milan and Shanghai. It is the first time in fashion history that a show happened in two different cities simultaneously. Successively, Prada packed up its glam and cat-walked into one of Shanghai’s traditional wet markets for it […]
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  • Why Beijing’s crackdown on the Chinese entertainment industry matters to global brands October 10, 2021
    The recent crackdown on the Chinese entertainment industry is just one in a series of restructured regulations China has enforced in 2021. Other industries affected by such changing policies under General Secretary of the Chinese Communist Party Xi Jinping’s ‘common prosperity’ campaign include gaming, private online education, and real estate. The recent crackdown on the […]
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  • The colorful marketing potential concealed in China’s anime, comics, and games (ACG) market October 7, 2021
    The Anime, Comics and Games (ACG) market in China attracts a great number of enthusiasts, especially among the youth. According to iiMedia, in 2019 there were about 332 million ACG fans in China,  and the number is expected to exceed 400 million by the end of 2021. Cartoons and anime series represent the most successful […]
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  • 2021 becomes the year of crackdowns in China as the country’s tightening regulations spread through more spheres October 6, 2021
    In the second half of 2021, it seems almost every week we hear of a new crackdown in China, each of which impact a range of industries, throwing market dynamics for a loop. This article details some of the larger crackdowns and their impacts on the markets The education crackdown on extracurricular tutoring The online […]
    Daxue_Writing
  • Digital healthcare in China: Powered by tech giants amid Covid-19 outbreak October 4, 2021
    Digital healthcare is the integration of cutting-edge technologies such as the Internet of Things, big data, and artificial intelligence in the field of healthcare, which includes digitization, standardization and intelligence of medical consultation and pharmaceutical services.  The number of online medical users increased from 214.8 million in December 2020 to 233.33 million in Jun 2021, […]
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  • The strategy behind the colossal rise of Decathlon in China September 30, 2021
    Decathlon is both a manufacturer and retailer of sportswear and sports equipment based in France. Shipping worldwide, it is the largest sporting goods retailer in the world with 1,696 stores in 59 countries as of December 2020. Among them, China represents a massive market for the company. Present in China since 2003, Decathlon had 313 […]
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  • The market strategy of Prada in China: digitalization and localization September 27, 2021
    Prada is an Italian luxury brand founded by Mario Prada in Milan, Italy in 1913. The company entered the Chinese luxury fashion market in 2011 with a fashion show called “Prada RTW Spring 2011” to build its influence in the country. In the second half of 2020 and the beginning of 2021, Prada became one […]
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