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  • LA MER in China: how LA MER became one of Chinese consumers’ favorite beauty brands May 17, 2022
    LA MER has a legendary brand story that distinguishes it from any other cosmetics company. While most skincare products come from laboratories, LA MER is developed by a space physicist – Max Huber. Huber had suffered burns during an experiment and therefore spent years searching for ways to heal his damaged skin but could not […]
    Denise Cheng
  • PR mistakes that foreign brands made in China: why they occur, how to manage and prevent them May 12, 2022
    In this article, we will discuss some of the most common types of PR mistakes foreign brands made in China, which include causing a discrimination-based crisis, political crisis, inappropriate behavior of a brand ambassador, and collateral impact on the parent company. Our team has rated these PR mistakes on a five-star scale rating crisis frequency […]
    Denise Cheng
  • Chinese celebrities taking fierce legal actions against right infringement: what brands should look out for when collaborating with celebrities May 12, 2022
    Recently, Dilraba Dilmurat, an ethnically Uyghur Chinese actress, sued Guangzhou YiJi Information Technology Company for infringement of her rights. The Company is closely associated with an Infant Milk Powder Company, which uses Dilraba’s portrait on their products without official business contracts. The tagline #Dilraba sues milk powder company to protect her rights# was viewed over […]
    Denise Cheng
  • Next steps in the Chinese Wedding industry: Customization, one-stop shops, and live-streaming reform the wedding market May 11, 2022
    With the increasing income level of Chinese citizens and the improvement of their quality of life, the Chinese wedding industry has evolved into a complex production chain. With the wedding dress, photography, ceremony, and the banquet being the core wedding industry, the broader market also covers home appliances, decoration, automobiles, and other gifts and ceremonial […]
  • This fitness influencer’s Tiktok exploded through the COVID lockdown in Shanghai May 5, 2022
    Throughout April 2022, Will Liu appeared to be the most popular search on Baidu, with over 5 million search indexes in total. Liu’s search indexes doubled that of other popular celebrities. So who is Will Liu, and what makes him so popular? Who is Will Liu? Will Liu is a Taiwanese singer and actor, best […]
    Denise Cheng
  • The inebriating atmosphere of the bar industry in China April 28, 2022
    As China’s nightlife industry keeps blooming, dropping by a bar with several friends has become a popular choice. Drinking cocktails, playing dice games while chatting with friends, and listening to live music are typical lifestyles for people in China. Since its initial establishment in the early 2000s, the bar industry in China has quickly gained […]
    Antonello Germano
  • The endless steps of Chinese postpartum traditions: Confinement, Zuo Yue Zi (坐月子) April 28, 2022
    Straight after childbirth, Chinese mothers confine themselves at home or in confinement centers for a month. This is called Zuo Yue Zi (坐月子), which directly translates to ‘sitting the month’. The purpose of this confinement is to strengthen the weakened body following pregnancy to ensure the mother can later take on the demanding and energy-consuming […]
    Denise Cheng
  • A peek into Chinese women’s clothing market April 25, 2022
    Chinese women’s clothing market accounts for half of the overall domestic clothing market. According to Euromonitor, the Chinese women’s clothing market jumped from RMB 619 billion in 2011 to RMB 1,057 billion in 2019, with a CAGR of 6.9%. It boasted a higher growth rate than men’s clothing (5.41%), yet lower than children’s clothing did […]
    Daxue Consulting
  • “Is MBTI reliable?”: Trending hashtag on Chinese social media April 21, 2022
    In recent weeks, the hashtag #Is MBTI reliable?# has become a trending topic on Chinese social media, predominantly on Weibo and Xiaohongshu, triggering almost 50 million views and discussions from Weibo netizens. What is MBTI? The full name of MBTI is Myers-Briggs Type Indicator – a test developed to identify a person’s personality type based on […]
    Denise Cheng
  • Green Guilt: The present and future of sustainable consumption in China April 21, 2022
    Environmental sustainability has become a growing trend in China, not just for PR strategy, but a necessity. Recently, it has been further emphasized by the impact of COVID-19 and the government’s goal of achieving carbon neutrality by 2060. Apart from businesses, we believe that consumers have the power to shift demand to greener alternatives. As […]
    Denise Cheng